Custom branding for DIDI [Dee.dee]. These easy braid kanekalon extensions are pre-stretched and pre-combed to save busy babes time and money, and we wanted the entire brand to evoke that carefree spirit.
We’re exploring a minimalist approach to African design sensibilities and aesthetics. Our initial thoughts were to go loud and bold (think an Ankara fabric kind of aesthetic) but we ultimately took a different direction. Does that make it less continental or not?
*Didi, is a customary hairstyle sported by the Yoruba women of West Africa. Inverted cornrows intricately woven around the head bring nostalgic feels of freshly pressed school uniforms, lunchboxes, and pearly white frill socks. If you know, you know 🥰
